KING JAMES IS JAMES GOLDING’S OWN LIFESTYLE BRAND, BLENDING THE RICH ‘ROCK’ FASHION HERITAGE OF KINGS ROAD CHELSEA YOUTH AND LONDON’S REGAL CLASSIC JERMYN STREET. KING JAMES’ MEN AND WOMEN DON’T FOLLOW TRENDS, THEY MAKE TRENDS. THEY MIX OLD AND NEW, THEY ARE UNDERSTATED AND ECCENTRIC AT THE SAME TIME.

JAMES GOLDING’S FATHER IS PETER GOLDING, AKA “THE ERIC CLAPTON OF DENIM”; FASHION DESIGNER, BEAT TRAVELLER, MUSICIAN AND THE MAN WHO CREATED THE “STRETCH DENIM JEAN” BACK IN THE 1970S. HIS CLOTHING STORE, ACE ON LONDON’S KING’S ROAD IN CHELSEA, WAS ONCE THE “HOTTEST STORE IN THE WORLD”, DRESSING A GENERATION OF ROCK STARS SUCH AS FREDDIE MERCURY, DAVID BOWIE AND THE ROLLING STONES. KING’S ROAD WAS CITY SLICK AND CHIC, WITH CUTTING-EDGE MUSIC, ART AND FASHION HERITAGE. IT WAS AT THE HEART OF THE BRITISH ROCK AND PUNK EXPLOSION, MOVING INTO THE NEW WAVE ROMANTIC ERA THAT FOLLOWED.